Sunday, 26 October 2014

Digital Marketing

Preface

A very important issue on digital marketing is "Marketing Via Content" or "Content Marketing".

Key Notes

It is important to combine between a High Quality Blog and "Featured Content Marketing" that has a great value to the target audience

We should make an effort to move target-audience from Social Networks towards us, an to check Financed-Strategies such as:

  • Facebook
  • Google
  • and the hottest trend on content advertising - OUTBRAIN

After we achieved to drive the target-audience to our targeted quality articles on our blog, the next step would be the use of re-marketing methods of Google and Facebook.

In general, this panel accurately described our work methods with Social Leads, and it clarified why we have such a significant success in our markets and our customers.

Another important panel that dealt with mobile marketing. Mobile devices is an instrument that we carry with us all the time, that makes people stick to the screen and forgetting about what is around them (virtual reality marketing). I'm not going to criticize or to determine whether it is good or bad, but if that's the case we have a lot of important work as marketers mobile arena.

Another panel was about holistic marketing. One of the audience asked how a small businesses can make holistic marketing. Holistic Marketing is very important for small businesses because the resources available to them is very limited and therefore it is very important to create marketing that speaks a universal language that delivers a clear and consistent motive of the business.

I knew and understood more deeply how the options of targeting the audience on Facebook is efficient, and as audience's targeting is getting better so is the benefit for our money!

I knew and understood more deeply how the options of targeting the audience on Facebook is efficient, and as audience's targeting is getting better so is the benefit for our money!